Thursday, October 25, 2007

I Get Press!

From The Design Tracts

Two days ago I received an email request from a reporter at this daily, oddly named, The Daily Reporter wanting to do a story on me and the pictures of the sidewalk dateplates/imprints that I had taken a few months ago. I said sure and that I'd be happy too. I was interviewed yesterday morning and the photoshoot was yesterday afternoon.

You need to be a registered user to read the story. My "1971" is published as well. I hope they send me the print version too.

Good times and thanks much to Dustin, Sean, and the editor Jim for taking an interest in my work.

Monday, October 15, 2007

Successful failures, a logo sketch pad

MK|DIRECT Logo Sketch Pad
Originally uploaded by M.Theory
I can't stress the importance of sketching out your ideas in multiple ways when you begin an identity/logo assignment. Of course, when designing you are looking for just the right answer to whatever particular problem you are trying to solve. Unfortunately, to nail the right one, you have to find out what doesn't work. Designers are successful failures.

My methodology is pretty simple. After I've done some simple research, I open up a 50 inch or 100 inch square Illustrator document. My goal is to fill this sheet up with different ideas while not trying to get all caught up with minutiae. I want basic but solid ideas to work from. Once I get a healthy number of finalists I proceed in a level two design where I ascribe a look to the logo by treating the type or elevating the bug.