Wednesday, July 29, 2009

RMH Logo Lockup Visual Research

From The Design Tracts

While I am busy producing 7 photoshoots this month, I've taken on the task in finally addressing Rogers array of confusing and sometimes conflicting logos.

This work is developmental and preliminarily and not meant as final work. The purpose behind this work is to figure out how visually these different logos -- sometimes designed on the fly and ad hoc -- can be incorporated into one coherent look which is easily understandable to the viewer. This is a detailed, premeditated visual strategy.

My plan is to do one specific lockup everyday for a month. I love this type of challenge -- to take a few elements, rearrange them, and find the best possible solution to an apparently visual cacophony.

The wall behind me reflects two days of ideation only.

Tuesday, July 21, 2009

Finished 09 Ditch Logo Design Shirts

From The Design Tracts
The shirts turned out better than I thought. After I signed off and finished tweaking the winning the design, I left the printing and imposition up to Matt Pernick -- who owns a screen printing shop up in Green Bay.

Here I am with the guys modeling the shirts after a few adult bevies and a full day of skating. My ribs still hurt from that day!

09 Ditch Reunion Logos Client Options

From The Design Tracts
After I sketch out my options, I usually choose between 3 and 4 that I think are the most successful and present them to the client. Luckily, I was partially the client so it wasn't a hard sell.

Ditch Reunion Logo Sketch Pad

From The Design Tracts

I thought I show off my sketch pad of possible logo designs as I was fleshing out the concept for the 2009 Skate Reunion in Delafield.

When I was a teen, the guys I skated with said I looked a lot like Powell & Peralta pro-skater, Mike McGill. Using that as a visual cue, I knew I wanted a skull and snake -- off to iStock for some art.

I'll post up the finals and how they looked on the shirts.