Tuesday, February 21, 2012

Terraces Direct Mail

This was a fun piece. Essentially it was a booklet that not only described the condo that were to be sold, but the attractions and various establishments around the neighborhood where this downtown Milwaukee condo development to be built.

I did the design of the booklet and even engineered the die-lines of the cover that held the booklet.

Saturday, February 18, 2012

A to Zoo Milwaukee Direct Mail

Working with a team of directors and writers, I came up with the idea of "A to Zoo" and developed this direct mail piece and type treatment. This piece unfolded into a 18x24 poster.

It was received really well with a tremendous response rate and the Milwaukee county zoo had a huge spike in new members signing up for the zoo pass.

Friday, February 10, 2012

Polariod Sun 600


This is a Polaroid Sun 600 camera. I think I found this specimen at a local Milwaukee thrift store.

Again, this photo was shot in my home studio.

Wednesday, February 8, 2012

Antique Tobacco Tins


These are antique tobacco tins from my Grandpa Pickard that I shot in my home studio some years ago.

It's funny, but I can't recall a time when my grandpa ever smoked?

Monday, February 6, 2012

Hartland Train Depot


This vignette is of the old Hartland Train Depot. Since I've taken this photo it has been remodeled into office space.

I must admit, the building had a certain charm as a ruin.

Friday, February 3, 2012

Grandpa's Ledger


This is a studio shot I took of  my Grandpa Pickard's (born in 1900) ledger where he kept a record of his expenses when he was a farmer in northern Wisconsin.

It is a beautiful old document. Handling it always reminds me of him.