Monday, September 30, 2013

Empress Bath Tissue Placed



I took this shot of the prototype to see how it worked in the environment that it would most likely to be seen in. Although this is more of a commercial product, I wanted the design to perform like it would on store shelves like in a retail setting.

Friday, September 20, 2013

How I sold my used car and how you can likewise!

I started with a flier concept which helped me figure out what kind of photo I wanted to take for the flier and website.
Opportunity came up to get a less used car for cheap (thanks mom and dad) so I thought I'd sell my used, beloved (by me, not my wife) 2002 VW Jetta Wagon.

Once website was designed, I broadcasted it via my 
@mcpickard Twitter account.
I was figuring the car was going to be on the market for a long time, so why not use all those delicious design and marketing skills that I've spent so many hours developing throughout my career? I wasn't going to rely on just Craigslist because I really did not think the car was not going to move until fall had rolled around, so why not design a flier -- with a trackable bit.ly and QR code for mobile -- that I could leave at local bulletin boards, as well as use social media to sell it. My QR code was set-up in Google Campaign Builder so I could track where I was getting the most interest, and bit.ly, so I could track and analyze what my engagement was.

My tweets are automatically propagated to Facebook.
With that in mind, on one brisk Sunday afternoon I started detailing my car. Not only did I give the car a good cleaning inside and out, I also cleaned under the seats and even the gas cap and socket, as well as the engine -- even the dipstick removing as much dirt, dust, and grease that I could. Easier to clean it up front than have to do that work in Photoshop.

After all that work, I took pictures being mindful to capture what minor damage that existed, but also selecting the best shots that display the car in the most favorable light.

Once that was completed, I began selecting photos of the exterior, interior, and mechanicals and loaded them to the free blogspost website that I had been developing. Since the flier could only show a few pictures and relate some details about the car, this site had to be more in-depth to give prospective buyers the kind of information they needed to not only see the car, but buy it and at the price I was asking.

Well, the car sold and within in a week. I had many calls and the second buyer had cash in hand when they came to test drive the car.

All these tools, Google Campaign Builder, bit.ly and online publishing platforms like Blogger, Wordpress -- or even Pinterest,  are free and rather easy to use. If you go this route to sell your car, or your home, make sure that your website has something to offer to the person who lands on it. When you have that, you can use Twitter and Facebook to promote it and measure engagement. To develop the best content that resonates with search engines, you can try Google's new Keyword Planner.  Also, when posting to Twitter or Facebook make sure to use hashtags, which will allow other people -- who may not be looking what you are selling or promoting -- to find you organically.

You can see the website I put together here.

Monday, September 16, 2013

Country-Side Sunrise


A few weeks ago, I actually had some time while the family slept one morning to go out and shoot for fun -- well, at least for a couple of hours. I shot this sunrise near Merton. Pretty!

Monday, September 9, 2013

3P Logo Design


Kind of a quick work here... a logo for a brand -- possibly -- of foodservice and medical gloves. For some reason, and I am not quite sure why, the client decided not to pursue manufacturing gloves. I did come up with some concepts for the packaging which you can see on this blog.

Friday, September 6, 2013

Empress Bath Tissue Design


The design works great on two different configurations!
Label: exploded view.





























This assignment was to design the bath tissue label and because it is a higher quality product, to have it's look nested in likewise competitors. The above photo is just a mockup, I should be getting the real thing soon! The one trick with this design though was to make sure that the label could accommodate two different size roll heights and be no more than a two color job.

Monday, September 2, 2013

Visit me on Behance!


In an effort to connect with other designers, illustrators and photographers of the world, 
I started a portfolio on Behance a few months ago. Add me as a contact and we can follow 
and critique each other.