Along with the primary brand mark, I developed this mark to align with the primary Empress mark for special items that needed to emphasize products which are made by sustainable practice. While these products can be more expensive, they are becoming more popular in the marketplace. The development of this "green" product line has stalled (and which may be resurrected), this secondary logo demonstrates that a well developed logo and brand can have its various cousins (if so desired) without losing the equity or the recognition of its primary logo.
Some fairly recent work for an Auction Company from of Oconomowoc, Wisconsin. Since most of this company's merchandize is from the WWII era, or other vintage, I took the logo in that direction.
This is just the development of the logo and brand mark I created shown here. My next post will feature the options I sent to the client for sign-off.