tag:blogger.com,1999:blog-72544303222640495672012-02-18T07:38:00.814-08:00Documenting project by project the life of a design polymath.Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.comBlogger621100tag:blogger.com,1999:blog-7254430322264049567.post-16401300847612478362012-02-18T07:38:00.000-08:002012-02-18T07:38:00.878-08:00<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-nnQ6r9NqhWs/Ty6FvCozHTI/AAAAAAAAA74/woMne_zeSoY/s1600/aztozoo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-nnQ6r9NqhWs/Ty6FvCozHTI/AAAAAAAAA74/woMne_zeSoY/s400/aztozoo.jpg" width="266" /></a></div>Working with a team of directors and writers, I came up with the idea of "A to Zoo" and developed this direct mail piece and type treatment. This piece unfolded into a 18x24 poster.<br /><br />It was received really well with a tremendous response rate and the Milwaukee county zoo had a huge spike in new members signing up for the zoo pass.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-1640130084761247836?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-7218367756507244742012-02-16T08:30:00.000-08:002012-02-16T08:30:01.536-08:00<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-dF9G1VoGuEY/Ty2G0UAnDlI/AAAAAAAAA7Y/hcdKmRQEtbQ/s1600/Delta_Dental-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-dF9G1VoGuEY/Ty2G0UAnDlI/AAAAAAAAA7Y/hcdKmRQEtbQ/s400/Delta_Dental-1.jpg" width="332" /></a></div>As Art Director I worked on a series of ads for the Delta Dental Plan of Michigan. Each ad was to show what thoughts or activities put a smile on the character's mind.<br /><br />We did 6 different concepts in all and we shot down in Austin, Texas.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-721836775650724474?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-79602522504863809682012-02-14T08:00:00.000-08:002012-02-14T08:00:07.179-08:00<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-CG7UjzTfSPI/ThhZID8cVmI/AAAAAAAAAz8/EQR7wEk7ZuU/s1600/_MG_5364.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="http://3.bp.blogspot.com/-CG7UjzTfSPI/ThhZID8cVmI/AAAAAAAAAz8/EQR7wEk7ZuU/s400/_MG_5364.jpg" width="400" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-5-MTRozbLrc/ThhZMUEQzQI/AAAAAAAAA0A/sxwIw-OHzjg/s1600/IMG_5272---Version-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-5-MTRozbLrc/ThhZMUEQzQI/AAAAAAAAA0A/sxwIw-OHzjg/s400/IMG_5272---Version-2.jpg" width="400" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-rTuzTUktSMY/ThhZMwJ_tZI/AAAAAAAAA0E/9BBPGRgOoBE/s1600/_MG_5381---Version-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-rTuzTUktSMY/ThhZMwJ_tZI/AAAAAAAAA0E/9BBPGRgOoBE/s400/_MG_5381---Version-3.jpg" width="400" /></a></div><br /><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7960252250486380968?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-14586808864618056302012-02-10T07:45:00.000-08:002012-02-10T07:45:00.838-08:00<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-b23duAA1R6Y/SqKQFcce4WI/AAAAAAAAAhs/BFdXA_Ut6P0/s1600/polariodsun600lms.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-b23duAA1R6Y/SqKQFcce4WI/AAAAAAAAAhs/BFdXA_Ut6P0/s400/polariodsun600lms.jpg" width="400" /></a></div><br />This is a Polaroid Sun 600 camera. I think I found this specimen at a local Milwaukee thrift store.<br /><br />Again, this photo was shot in my home studio.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-1458680886461805630?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-88629616173602465682012-02-08T07:45:00.000-08:002012-02-08T07:45:00.949-08:00<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-KJ9zospGtxY/StxeBCUq5JI/AAAAAAAAAlY/1u2bU0hc7gY/s1600/tobaccoTins.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="321" src="http://4.bp.blogspot.com/-KJ9zospGtxY/StxeBCUq5JI/AAAAAAAAAlY/1u2bU0hc7gY/s400/tobaccoTins.jpg" width="400" /></a></div><br />These are antique tobacco tins from my Grandpa Pickard that I shot in my home studio some years ago.<br /><br />It's funny, but I can't recall a time when my grandpa ever smoked?<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-8862961617360246568?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-38531959652173939352012-02-06T07:45:00.000-08:002012-02-06T07:45:00.574-08:00<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-cV5AQ1dE6Wc/StxcnlWB4fI/AAAAAAAAAlI/2hc-_6hog3I/s1600/hartland_depotdetail01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-cV5AQ1dE6Wc/StxcnlWB4fI/AAAAAAAAAlI/2hc-_6hog3I/s400/hartland_depotdetail01.jpg" width="400" /></a></div><br />This vignette is of the old Hartland Train Depot. Since I've taken this photo it has been remodeled into office space.<br /><br />I must admit, the building had a certain charm as a ruin.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-3853195965217393935?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-20838709369468589282012-02-03T07:03:00.000-08:002012-02-03T07:03:27.889-08:00<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-vwv6Yj8XUhE/StxeAWuhHsI/AAAAAAAAAlM/JX9qIP2gaQA/s1600/grandpa01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="321" src="http://3.bp.blogspot.com/-vwv6Yj8XUhE/StxeAWuhHsI/AAAAAAAAAlM/JX9qIP2gaQA/s400/grandpa01.jpg" width="400" /></a></div><br />This is a studio shot I took of&nbsp; my Grandpa Pickard's (born in 1900) ledger where he kept a record of his expenses when he was a farmer in northern Wisconsin.<br /><br />It is a beautiful old document. Handling it always reminds me of him.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2083870936946858928?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-72931969499301991162012-02-02T08:34:00.001-08:002012-02-02T08:35:13.230-08:00<div style="font-size: 0.8em; line-height: 1.6em; margin: 0 0 10px 0; padding: 0;"><a href="http://www.flickr.com/photos/matthewpickard/3889456139/" title="apple"><img alt="apple by matthewpickard" src="http://farm3.staticflickr.com/2670/3889456139_37558e20e0.jpg" /></a><br /><span style="margin: 0pt;"><a href="http://www.flickr.com/photos/matthewpickard/3889456139/">apple</a>, a photo by <a href="http://www.flickr.com/photos/matthewpickard/">matthewpickard</a> on Flickr.</span></div>I shot this awhile ago in my home studio... love granny smith apples!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7293196949930199116?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-89180634831778982982012-01-19T11:21:00.000-08:002012-02-03T07:49:31.004-08:00<div class="separator" style="clear: both; text-align: center;"><img border="0" height="235" src="http://1.bp.blogspot.com/-G5ToCe0rYRM/TxhrYpBopjI/AAAAAAAAA1U/OEmzie8inKs/s400/binder_comp.jpg" width="400" />&nbsp;</div><div class="separator" style="clear: both; text-align: left;">About three months ago, I took the job as Electronic Marketing Specialist with RJ Schinner. In this role, I do design and marketing, as well as manage a website and blog along with other marketing initiatives. It's been a good fit so far.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">I started work on a binder to showcase our in-house sales and marketing efforts and the result is the artwork above. With almost no resources, I found royalty free and free use artwork online. The binder also features a spot color of Pantone 8422C -- silver metallic.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">I think the result is pretty good. So far everyone has been pleased.&nbsp;</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Its a high-end piece that RJ Schinner hasn't had before.</div><div class="separator" style="clear: both; text-align: left;"></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-8918063483177898298?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-40934980981569762662010-04-29T06:28:00.000-07:002012-02-03T10:32:38.940-08:00<table style="width: auto;"><tbody><tr><td><div class="separator" style="clear: both; text-align: center;"><a href="http://picasaweb.google.com/lh/photo/6_thXvDr9dmy7EUZTTrs5g?feat=embedwebsite" style="margin-left: 1em; margin-right: 1em;"><img height="400" src="http://lh3.ggpht.com/_BAdnBY_5E9c/S9mJv-ReScI/AAAAAAAAAx8/DK0RsFvroPw/s400/nakamichi-logo-options.jpg" width="308" /></a></div></td></tr><tr><td style="font-family: arial,sans-serif; font-size: 11px; text-align: right;">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></tbody></table><br />Above is the logo ideation for Nakamichi Racers. I played off the "N" in Nakamichi. The final logo is featured large, while some other possibilities are shown for client consideration.<br /><br />The individual letters are hand drawn. I did not use a font to make this logo.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-4093498098156976266?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-15543519867876484812009-11-12T07:26:00.000-08:002009-11-12T07:29:16.584-08:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/5gKKdHqfcXr2W4lzvBdW_A?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/Sp-Z8F-vaSI/AAAAAAAAAd0/4_GaK33gwcQ/s400/n564380231_5939085_3430.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I designed this project at DMC Advertising for the Milwaukee Zoological Society for the young professionals campaign a few years back. This postcard featured variable information and was printed with a clear varnish -- giving it a sleek, layered look.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-1554351986787648481?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-70294680315112636702009-11-06T08:06:00.000-08:002012-02-03T07:11:56.560-08:00<table style="width: auto;"><tbody><tr><td><a href="http://picasaweb.google.com/lh/photo/rsn93Vy4afZ07ZnOKrxDjg?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/SqKQEcmhdWI/AAAAAAAAAho/AGQwh8pZQLs/s400/bellhowl_canon.jpg" /></a></td></tr><tr><td style="font-family: arial,sans-serif; font-size: 11px; text-align: right;">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></tbody></table><br />A classic designed camera I found on one of my antique camera buying sprees when I scoured the resale shops for my then ever-expanding collection.<br /><br />A co-branded Bell &amp; Howell and Cannon Cannonet 17 point and shoot which I shot in my home studio some months back.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7029468031511263670?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com1tag:blogger.com,1999:blog-7254430322264049567.post-26023094649208858122009-10-27T11:19:00.000-07:002009-10-30T10:31:07.327-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/F0R4X_UQDOvPFMzb-m2aTg?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/Suc5g_MBKMI/AAAAAAAAAwI/Unld8WTwZh8/s400/banner%20finished.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />One of a series of six graphics for various conferences I designed with a modular approach. The right side of the banner can be variable. The information changes per respective service line.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2602309464920885812?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com1tag:blogger.com,1999:blog-7254430322264049567.post-90781121654755790902009-10-27T09:49:00.000-07:002009-10-27T11:26:13.458-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/mS43GR7ERcqx9d5ZV0Mo-g?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SqKFxg_JLKI/AAAAAAAAAhc/o1oxKlvGaSY/s400/smartboxPcka.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />In an effort to update and rebrand Senario's Smartbox product line, I did numerous studies on what the packaging could look like -- rethinking the packagings present look. <br /><br />These are several different ideas that I had presented to the client.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-9078112165475579090?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-53652312791245819342009-10-14T11:14:00.000-07:002009-10-14T11:43:56.238-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/5RzTOpi1a3JVVo3_hwudbQ?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/Sp-Z8DgnIEI/AAAAAAAAAdw/6w16SKa8XWo/s400/n564380231_5939065_7759.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />This was some work I did back when I was an art director for <a href="http://www.dmcadvertising.com/">DMC Advertising.</a> These options were presented to the client and the client picked the top-most logo.<br /><br />Mountain Star Ranch is a big retreat for corporate types. I had left DMC before the logo was completed so I don't know the eventual fate.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-5365231279124581934?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-31656864585704478442009-10-09T08:14:00.000-07:002009-10-09T08:20:42.423-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/aTptKs0VMH0L4HPUEZo3Tg?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/SqdsyJjAX_I/AAAAAAAAAig/RT0HfPqk2eE/s400/pda_combo01.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Back in the Senario/Podd Morrow days, I came up with the designs for these two different pdas when pdas were all the rage. The one on the left is in a clamshell, while the other is in a simple blister pack. Packages also feature product photography by me.<br /><br />Each pda had a whole line of product that each of the packages represented. These designs had nice self presence when packed out against competing products at Target, Walmart and Shopko.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-3165686458570447844?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-49196411180741205672009-09-24T13:50:00.000-07:002009-10-09T08:14:10.452-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/R9eMNhlHwPFI73fSThzV7g?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/Srvbdz3ApqI/AAAAAAAAAjw/rGQoQ-Nkelo/s400/pine-cone.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Here's a recent -- I mean like one minute ago -- shot of a pine cone that I found that I took for an upcoming holiday card for Rogers Memorial Hospital. From camera to web in one minute. <br /><br />I love product photography.<br /><br />I love digital.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-4919641118074120567?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-11708249436362040272009-09-22T11:56:00.000-07:002009-09-23T07:20:27.594-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/McqOT6dnscOYchRAbZbhzw?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/SrkdwYq821I/AAAAAAAAAjU/ZKNZl7SJU50/s400/outtake010.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Last week was a hectic schedule. Between three photoshoots and my normal work, I packed in the hours. This is an outtake of me doing what directors do best, re-arrange stuff for the camera.<br /><br />The day's shots came out flawless and we had wonderful talent to back us up. Special thanks to L&M Productions for casting assistance and to our volunteer talent.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-1170824943636204027?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-6825365300131502072009-09-18T03:48:00.000-07:002009-09-18T03:54:22.583-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/qX6ZVRdmVQ4-t9TcQf5EVA?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SrNl8P-2O7I/AAAAAAAAAiw/WwFKylo9iko/s400/rustyTrain02.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br /><table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/LlQN8JLSka5ILJ0bUy0wcA?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SrNl9OdyP5I/AAAAAAAAAi0/XRdcGMOJsRw/s400/rustyTrain05.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br /><br />I wanted to share a few pictures I really like of an "abandoned" antique train car out in North Lake from a few years ago. <br /><br />Apparently, there used to be a train museum in these parts (North Lake) and now all that was left was this train car being used as a storage shed.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-682536530013150207?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com3tag:blogger.com,1999:blog-7254430322264049567.post-10952734447560910032009-09-10T08:03:00.000-07:002009-09-10T08:08:21.909-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/FxmMjEkie50f0sdJo1hAxQ?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SqkTkl7-xXI/AAAAAAAAAik/XlZbrEad2U4/s400/me_set.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />A couple of weeks ago, I directed a photoshoot for Rogers Memorial Hospital, featuring the OCD unit. The shoot went really smooth and looking at the shots, we got lots of useful photos. Our volunteer talent did a great job. Special thanks to them, Tonya Froemming, and to Dan Bishop for another high quality, profitable day of shooting.<br /><br />Here I am dressing the set with some blankets.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-1095273444756091003?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-10888556014010506432009-09-09T01:09:00.000-07:002009-09-09T01:15:29.127-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/7AztHDmH7eLLLuuxejidtQ?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/SqdiqO_wubI/AAAAAAAAAic/D2W_saovNJo/s400/report_two-spreads.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I wanted to show off some of the spreads from the <a href="http://thedesigntracts.blogspot.com/2009/06/rmh-report-to-community-vignette.html">Report to the Community</a> that I designed a few months back. These are a couple of my favorite. The printing of the booklet had some unique features. The body was printed black + PMS 317c with an aqueous coating and a spot varnish, and the pages were French folded with a simple hinge bond into the cover. The cover was printed black with the same aqueous coating and a spot varnish.<br /><br />It also features photography art directed by me.<br /><br />(Click on image to see full size.)<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-1088855601401050643?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-39380412427438516442009-09-07T07:04:00.000-07:002009-09-09T01:21:47.803-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/sVN9FoZAFaZYr2cjIcR17w?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SqUSkah7f2I/AAAAAAAAAiA/0BxibWshWX0/s400/two-racers.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Before I designed the very slick packaging for QVC, I put together the retail versions which sold at Walmart, Target, and Shopko and elsewhere. I've never broken them out their packages and I don't know if I ever will. <br /><br />Along with this assignment was the design of the logo. I'll post my concepts of that later in another post.<br /><br />This package also features me as a hand model!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-3938041242743851644?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-62343448410970652482009-09-07T05:55:00.000-07:002009-09-07T06:01:24.774-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/jpB-hJdrszgFwxLzdx9LJw?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SqUCxfkXj_I/AAAAAAAAAh8/UbOUBMbni4c/s400/nak_racer_frame.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>A few years back while working for Senario LLC, I was asked to design up this slick packaging concept for QVC to be sold as a special holiday promotion. Nakamichi Racers were among the first of the many 54th scale mini-remote control cars to be imported into this country when they were all the rage.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-6234344841097065248?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-32957117616599328902009-09-06T05:31:00.000-07:002009-09-06T05:34:28.230-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/9Fe6d8yh11D_tfbj3qIS8w?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SqOq6J-iTSI/AAAAAAAAAh4/tIEcMuJQxUQ/s400/kobiandobiebox.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />One of my first major projects with Podd Morrow Design of Chicago, and for their client Senario, I had the Kobi Oki and Obi Tan boxes to tackle. <br /><br />Kobi and Obi were interactive stuffed animals. You could "tickle" them and they would respond in kind.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-3295711761659932890?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-91797412388167942272009-09-05T08:03:00.000-07:002009-09-05T09:02:17.506-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/_xEak9US6FyiLF-k7jd3nA?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/SqJ94Kax53I/AAAAAAAAAhY/l5IRQVcYxBI/s400/roigen-cream.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />This piece was the high impact mailer that DMC did as part of an awareness campaign of its services. I had previously designed <a href="http://thedesigntracts.blogspot.com/2009/09/genroi-logos.html">the logos</a> for the piece. The concept was quite successful! And fun!<br /><br />My years of packaging experience paid off on this piece.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-9179741238816794227?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-56845969063955758982009-09-05T07:57:00.000-07:002009-09-05T08:59:24.082-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/zNMqD6xXKSPYtpXeDzsmbw?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/SqJ8SRPZiBI/AAAAAAAAAhM/Rh0bpvMLH48/s400/hucklogo_blue.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I designed this logo for the <a href="http://thedesigntracts.blogspot.com/2007/12/bunjie-hucksters-and-christmas.html">Bunjie Huckster's</a> line. <br /><br />It was the first version of the logo. The <a href="http://thedesigntracts.blogspot.com/2007/12/bunjie-hucksters-and-christmas.html">packaging</a> features a redesign of the logo.<br /><br />One of my fave logos and product lines.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-5684596906395575898?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-29368372548187469202009-09-05T06:59:00.000-07:002009-09-05T09:02:58.120-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/k_rdCQtNTpdAR930ANYAEQ?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/Sp-kMCtKW0I/AAAAAAAAAeM/KvM4EJe-ypA/s400/tamarack_gardens_final.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>The client picked, massaged, and approved design. Not very fancy, but satisfied the clients tastes.<br /><br />You can see my <a href="http://www.flickr.com/photos/matthewpickard/3887111759/">sketches.</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2936837254818746920?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-42017298712346258562009-09-05T06:57:00.000-07:002009-09-05T06:58:47.462-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/SDF0Hg-UiQ5cYnUjS3ykyA?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SqFkvN4UtUI/AAAAAAAAAf0/WAvNBoNGtWM/s400/tamarack_gardens_issued_rnd.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I presented these three options to the client. We decided on option 1 as the direction.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-4201729871234625856?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-91636437763771187882009-09-05T06:56:00.000-07:002009-09-05T06:57:30.602-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/q-zA685l_9IxxX58-ptWdA?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/SqFgh-n6lBI/AAAAAAAAAfw/guH1lWmAIKw/s400/tamarack_gardens_sketches.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />The sketch pad of the Tamarack Gardens logo. The solution didn't require my normal amount of work and the time I had budgeted for this design was very limited, yet the client, as well as me, is pleased with the results.<br /><br />Again, the sketching out a logo, or any design, I take much pride and joy in.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-9163643776377118788?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-21123490337174801552009-09-04T16:01:00.000-07:002009-09-05T06:56:39.843-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/gQnTg2LsBAu4Jqbrz8sLaQ?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/SqGNWDfp3lI/AAAAAAAAAgM/JGwe-G7cffM/s400/chillLogo_wipPicks3.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I did this logo design for a new (at the time) bar on Pewaukee's lakefront, while freelancing for a downtown design firm. <br /><br />This board was presented to the design firm for their review before presenting to the client. <br /><br />What they eventually picked had me shaking my head -- but it paid.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2112349033717480155?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com1tag:blogger.com,1999:blog-7254430322264049567.post-65929154361849150202009-09-04T15:55:00.001-07:002009-09-05T06:56:16.227-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/omTEYMIJIQX2Nx18HAWhdg?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/SqGaAPon6II/AAAAAAAAAgw/q_V8s0_qGV8/s400/roi_gen-logos.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Work I did for DMC with creative director. Clay Altmann. We had the idea over some drinks to invent mythical products that helped a firms marketing. They were to be magical devices. <br /><br />These were the line of logos I designed for it. Lots of fun!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-6592915436184915020?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-10170978299957578242009-09-04T14:07:00.000-07:002009-09-05T06:55:49.384-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/ylV6uH96Fh0WQQIdNgk4Tw?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/SqGBh4WSu6I/AAAAAAAAAgE/2n3fjSV3g-M/s400/summerpalooza_typetreatment.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Between DMC and RMH I landed a contract gig at <a href="http://www.discoveryworld.org/">Discovery World's</a> marketing department right on the lake. Discovery World hired a number of freelancers and I have to say, it was nice beating out another former art director for the 2008 Summerpalooza identity and poster. After the guy they hired failed to deliver, I was given the task on top of my other duties. <br /><br />What can I say? I like competition.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-1017097829995757824?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-23547676217363995942009-09-04T06:53:00.000-07:002012-02-03T07:11:35.543-08:00<table style="width: auto;"><tbody><tr><td><a href="http://picasaweb.google.com/lh/photo/Cvd7l7ydRuVG-_TsSOs-Ew?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/Sp-wVkH2e-I/AAAAAAAAAeQ/R8lTIUBY78Q/s400/pentaxk100b.jpg" /></a></td></tr><tr><td style="font-family: arial,sans-serif; font-size: 11px; text-align: right;">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></tbody></table>This is one of my favorite shots and of one of my favorite old school SLR -- the essential Pentax K-1000. <br /><br />I love old cameras. They are one of my favorite subjects to capture and shoot.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2354767621736399594?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-21480604351159289842009-09-03T03:11:00.000-07:002009-09-05T06:54:57.142-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/Hi35N7uEDI0GFxgRdc5hQw?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/Sp-Wgql01cI/AAAAAAAAAdY/4hSrXjS9G84/s400/n564380231_5328090_1873.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>I got my start in design unlike most designers. Before I went to college, I was already a practicing designer. Not a very good one, but one none-the-less.<br /><br />I went back to college when I was 25 -- in 1996. I already knew the major desktop publishing programs quite well. And I was one of the few students who knew how to run a process camera.<br /><br />I'm pictured here at good 'ole Auto Buyer Magazine, circa 1995 I think, working on some font-in-the-box design and surprised by the camera.<br /><br />Ah.... the good 'ole days.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2148060435115928984?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-68277210990076140202009-09-01T02:54:00.001-07:002009-09-05T08:53:37.741-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/q3pbmFxq42SsGA-4pxvZ1g?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/SqKIniSvTWI/AAAAAAAAAhg/ThQOzIUEU84/s400/Logo-Layout.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>This assignment is from a few years ago. I was asked to create an identity for a line of sports electronics along very specific criteria. The client was dead-set on an American flag.<br /><br />The client wasn't much up to exploration of other options. I based the finished logo (top) on the company's pre-existing logo, combining the two.<br /><br />Regardless, I think I crafted some worthy options and managed to satisfy their vision.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-6827721099007614020?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com1tag:blogger.com,1999:blog-7254430322264049567.post-76669473634538406962009-08-31T04:35:00.001-07:002009-09-05T06:54:03.427-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/M9Lg6CwgQ99tR0u06eXofw?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/Sp-TvYwq_eI/AAAAAAAAAdE/eQXIO9EeXnI/s400/6740_235362190231_564380231_8563825_1890213_n.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />From a few week ago as I tried to direct the shoot which was up on the high ropes 40 feet above me. Even from the ground, I hung on for dear life.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7666947363453840696?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-66169075060173309552009-08-04T09:35:00.001-07:002009-09-05T06:53:34.913-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/ygndhD5K57yOLQltlrs3hQ?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/Sp_GsF0DMpI/AAAAAAAAAew/ct9GXOOtZM0/s400/09035_RMH_EDC_Delafield_425.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>Two weeks ago, I art directed a photo-shoot for Rogers Memorial Hospital EDC unit.<br /><br />While setting up the treadmill, I clearly demonstrate why an ape like me is better behind the camera barking orders, instead of in front of it.<br /><br />This week I have a hefty schedule of photo shoots. I am looking forward to getting on set, directing our volunteer talent, and working with Dan Bishop once again.<br /><br /><br />(Photo by <a href="http://www.digitalskylab.com/index_fs_02.html">Dan Bishop of Digital Skylab</a>)</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-6616907506017330955?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-68215025818379705022009-07-29T13:52:00.001-07:002009-09-05T06:53:03.987-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/qJSLV_Fn-6tM64AdFPeNXw?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/Sp_HSZHW4jI/AAAAAAAAAe0/ZXfTViFtvC4/s400/Photo%2012.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />While I am busy producing 7 photoshoots this month, I've taken on the task in finally addressing Rogers array of confusing and sometimes conflicting logos.<br /><br />This work is developmental and preliminarily and not meant as final work. The purpose behind this work is to figure out how visually these different logos -- sometimes designed on the fly and ad hoc -- can be incorporated into one coherent look which is easily understandable to the viewer. This is a detailed, premeditated visual strategy. <br /><br />My plan is to do one specific lockup everyday for a month. I love this type of challenge -- to take a few elements, rearrange them, and find the best possible solution to an apparently visual cacophony. <br /><br />The wall behind me reflects two days of ideation only.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-6821502581837970502?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-27146584792753756282009-07-21T05:53:00.001-07:002009-09-05T06:52:30.586-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/HpbUJ02hB0OtoRyPdsg3Tg?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/Sp-bPTy84-I/AAAAAAAAAeE/zE4OWYvxHzg/s400/4850_1132443802515_1569875822_30307153_4740551_n.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>The shirts turned out better than I thought. After I signed off and finished tweaking the winning the design, I left the printing and imposition up to Matt Pernick -- who owns a screen printing shop up in Green Bay.<br /><br />Here I am with the guys modeling the shirts after a few adult bevies and a full day of skating. My ribs still hurt from that day!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2714658479275375628?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-6392794791409370252009-07-21T05:48:00.001-07:002009-09-05T06:51:57.952-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/i5L5XF5T4k4FILWqu00-0w?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/SqJs5qvfllI/AAAAAAAAAg8/38ZWhKB5pIY/s400/picks_ditchskate_r1.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>After I <a href="http://thedesigntracts.blogspot.com/2009/07/ditch-reunion-logo-sketch-pad.html" rel="nofollow">sketch</a> out my options, I usually choose between 3 and 4 that I think are the most successful and present them to the client. Luckily, I was partially the client so it wasn't a hard sell.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-639279479140937025?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-75088410666724238592009-07-21T05:37:00.001-07:002009-09-05T06:50:08.019-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/mWH_SetTpp-xyVnUJRKLrg?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/Sp_LcQ-uztI/AAAAAAAAAfA/yIRZfULpe3w/s400/ditch-logo.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I thought I show off my sketch pad of possible logo designs as I was fleshing out the concept for the <a href="http://thedesigntracts.blogspot.com/2009/05/ditch-flyer-june-27-2009.html" rel="nofollow">2009 Skate Reunion</a> in Delafield.<br /><br />When I was a teen, the guys I skated with said I looked a lot like Powell &amp; Peralta pro-skater, Mike McGill. Using that as a visual cue, I knew I wanted a skull and snake -- off to iStock for some art.<br /><br />I'll post up the finals and how they looked on the shirts.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7508841066672423859?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-71335241179527260002009-06-24T20:30:00.001-07:002009-09-05T06:49:41.129-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/-m_oMMYbaU5K4XYMqzuvfg?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/Sp-Ugt8u3JI/AAAAAAAAAdM/dWvksqQlwX0/s400/5119_199606095231_564380231_7632801_7445275_n.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>I've been busy the last week producing, recruiting, and scheduling six pretty intensive photoshoots for my employers.<br /><br />These photoshoots are not that technical, since they are mostly lifestyle and casual. I usually do not need to give my talent much direction as we get in the shoots -- I want them natural and relaxed.<br /><br />Anyway, if you would like to volunteer and model for a fantastic organization, feel free to contact me or send this flier around. We have no budget. And the budget I do have is to hire the photographer -- Dan Bishop of Digital Skylab.<br /><br />It's why I put this flier together.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7133524117952726000?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-21733599112788147572009-06-16T11:26:00.001-07:002009-09-03T03:05:36.218-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/4k036h9FpBegXNlEykba6g?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/Sp-U0kdlw4I/AAAAAAAAAdQ/if24SeP6fvY/s800/4903_194845975231_564380231_7507861_6602957_n.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br /><br />Yesterday was a busy day for me. I had two blow-ins to get out the door. One was a photoshoot, and the other was July 4th Poster for the Oconomowoc Rotary.<br /><br />We finally had the Report to the Community delivered to our office and I didn't get a chance to celebrate over it.<br /><br />The design and production of this annual report had some unique features. The body was printed black + PMS 317c with an aqueous coating and a spot varnish, and the pages were French folded with a simple hinge bond into the cover. The cover was printed black with the same aqueous coating and a spot varnish.<br /><br />It's a really high quality piece. I don't get many portfolio-quality pieces so this is sure to be featured somewhere up there.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2173359911278814757?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-59475439858005288202009-06-02T06:29:00.001-07:002009-09-05T08:00:45.678-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/LsqMXj6aGw7xSOX-27PKJQ?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/SqJwvqLQ-TI/AAAAAAAAAhA/s7JFxX6IJl4/s400/shredderbo.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br /><br /> <table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/qCjUNJCYHoYTiBFMQ1obGg?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/SqJ8SvoDwzI/AAAAAAAAAhQ/DvsZSOe_1N8/s400/shreedersenario.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br /><br />When I worked for Senario, I was given a line of shredders to design for. <br /><br />The look of this line was to relate to a line of office consumer electronics that I had already set the graphic standards for.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-5947543985800528820?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-7044851468419929612009-05-21T16:45:00.001-07:002009-09-05T06:48:20.038-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/U2GeNIUsZ6A6tGoGg4_C7w?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/Sp-YNPlKqaI/AAAAAAAAAds/mMwEa2sN0Qw/s400/4613_180963000231_564380231_7167787_7038330_n.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>Some fun work! I used to skate this drainage ditch in Delafield as a kid. It was the center of my social life in high school.<br /><br />Suffice to say, there was interest in getting together and skating the ditch again. And yes, that's me pulling some air.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-704485146841992961?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-79431919223531355992009-04-03T12:42:00.001-07:002009-11-12T07:30:33.067-08:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/o6NPeozcMGC979K_uFuJbQ?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/SqGME5CS5qI/AAAAAAAAAgI/Ps_sekgWSWA/s400/tamarack_bfa.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Sometimes you are supplied with photography and you have to make do with the best you have. These two shots are from a client that while they weren't too bad, they definitely needed some help to get them up to par. I did some basic things like drop-in a sky and patch up the grass to give these new buildings a nice, pleasant, finish look.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7943191922353135599?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-2692125561005377962009-03-23T13:32:00.001-07:002009-09-05T06:47:05.374-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/3lCAaMeVQudSZ2KSM41t-w?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/SqEseq_QHKI/AAAAAAAAAfQ/b-4AarbeE3s/s400/poster_layout_v1r1.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Here's the full thing - poster and all. Hopefully, I've created an identity that the Oconomowoc Rotary can recycle and reuse, year to year – if they so choose.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-269212556100537796?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-90603582225851714242009-03-23T12:46:00.001-07:002009-09-05T06:46:46.072-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/AJbImCDT-JxCVKnd8fW0qw?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/SqEtYIQgzqI/AAAAAAAAAfU/tKBU7w_djg0/s400/brewfest2009_logo.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I Had a small job come in the other day to design a poster and flyer. Small potatoes. However, I took the opportunity update the <a href="http://www.oconomowocrotary.org/Brewfest2009.cfm">present</a> logo. I always look to add improvements when I can.<br /><br />Apparently for $40 you can drink beer and eat food.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-9060358222585171424?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com1tag:blogger.com,1999:blog-7254430322264049567.post-10741106695001423512009-03-13T06:20:00.001-07:002012-02-05T05:16:49.896-08:00<table style="width: auto;"><tbody><tr><td><a href="http://picasaweb.google.com/lh/photo/khD_7C5WXL8FB9z_75Vn2A?feat=embedwebsite"><img height="400" src="http://lh5.ggpht.com/_BAdnBY_5E9c/SqJrZpBEt6I/AAAAAAAAAg4/k0254Fz0kcc/s400/elim_front_vADVc_r1e.jpg" width="174" /></a></td></tr><tr><td style="font-family: arial,sans-serif; font-size: 11px; text-align: right;">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></tbody></table><br />Sometimes you receive design jobs in which the product developer already has a pretty good idea in mind of what they want.<br /><br />Such was the case with the Eliminator. A device that assists in the quick removable scratch-off on lottery cards. I put flesh onto his concept and primitive layout, while incorporating the pre-existing logo into the design.<br /><br />Full production of product begins this week.<br /><br />Find out more about the <a href="http://www.eliminator1.com/">Eliminator</a>.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-1074110669500142351?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-72844568083993497852009-02-12T07:11:00.001-08:002009-09-05T06:41:21.454-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/JqjM2FRBl3ithdRVHLwRbg?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/Sp-Z8SfE9wI/AAAAAAAAAeA/4xPzJEyQLgA/s400/n564380231_5974205_4969.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>I work in Marketing Department for mental health hospital now. Not quite the career turn I was expecting, but a cozy, pretty chill one at that. I design a lot of DM and print and some electronic. Again, it's pretty chill and perfect for a designer that's always functioned as his own department.<br /><br />• Logo on left for the 10 year for the OCD center.<br /><br />• Logo on the right for some internal team building.<br /><br />I've incorporating the present brand mark into these designs. I'm not a big fan of the present brand mark let's just say - and I didn't design it.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7284456808399349785?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-25916737647948260232008-10-08T09:32:00.001-07:002012-02-05T05:18:55.719-08:00<style type="text/css">.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }</style><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-E8X00QFU7lE/Ty6BkVKcljI/AAAAAAAAA7k/9-Vjfx436PM/s1600/2922265155_af010453af.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://4.bp.blogspot.com/-E8X00QFU7lE/Ty6BkVKcljI/AAAAAAAAA7k/9-Vjfx436PM/s400/2922265155_af010453af.jpg" width="400" /></a></div><div class="flickr-yourcomment"><br /></div><div class="flickr-yourcomment">A wonderful co-worker &nbsp;posing behind some display stuff I did a few months ago.</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2591673764794826023?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-40342823159678483862008-09-08T10:44:00.001-07:002009-09-05T06:40:32.930-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/tmAeWsWbcRpHW_la1UEGgQ?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/Sp_IZqaIC4I/AAAAAAAAAe4/j5ea-9Q-R9I/s400/08030_RMH_02_0321.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br /> A week ago I directed the Children' photoshoot for Roger's Memorial Hospital.<br /><br />Kicking back with a coffee, directing the shoot and mugging for the camera.<br /><br />(Photo by <a href="http://www.digitalskylab.com/">Dan Bishop</a>)</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-4034282315967848386?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-21422246819887299842008-08-01T06:33:00.001-07:002009-09-10T08:22:18.218-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/ubzPmbsYwHkq7s7hk4uXpg?feat=embedwebsite"><img src="http://lh4.ggpht.com/_BAdnBY_5E9c/SqkZi0aHI9I/AAAAAAAAAis/0U5VRolt-8E/s400/milw_exterior_bfa.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I work for Rogers Memorial Hospital now in the Marketing Department. Although I've been hired as a Communications Specialist, my job is pretty much like that at DMC - a designer and art director.<br /><br />Here's a little retouching from a photoshoot I recently did of the new wing of Rogers Memorial Hospital in Milwaukee. The above shows how the it looked before post production.<br /><br />I caught the flag in a different photo, but the picture it was in wasn't as good. I took a picture of the sky a few days later and in different location over a lake near my office. Four different photos to make one composite. <br /><br />I've not done a lot retouching lately, so it's fun when I get a chance.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2142224681988729984?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-30059613728181524352008-07-22T18:48:00.001-07:002012-02-05T05:21:23.988-08:00<style type="text/css">.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }</style><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-8tBh-Zq4H-g/Ty6CFf2reFI/AAAAAAAAA7s/WuqbWbc_ZNw/s1600/2693528004_3951bf1416.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="http://3.bp.blogspot.com/-8tBh-Zq4H-g/Ty6CFf2reFI/AAAAAAAAA7s/WuqbWbc_ZNw/s400/2693528004_3951bf1416.jpg" width="400" /></a></div><div class="flickr-yourcomment"><br /></div><div class="flickr-yourcomment">Today, I got to work on the CAC photoshoot after months of planning. I hired Dan Bishop to do the photography.<br /><br />Day one so far was fantastic. Lots of good stuff. I can't say enough about choosing the right photographer.&nbsp;</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-3005961372818152435?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-91633742961679935242008-03-11T10:17:00.001-07:002009-09-05T06:39:22.405-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/DcmIR6PyBScZnfMvjanQ8A?feat=embedwebsite"><img src="http://lh3.ggpht.com/_BAdnBY_5E9c/SqFrojBPqiI/AAAAAAAAAf4/GXlzvb-PvBY/s400/Untitled-1.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />This was actually quite a fun project and I am, and most importantly - the client, happy with the results.<br /><br />Going forward with an update of TCI's graphic identity I had the task of redesigning just how these waveform charts should look. I came up with a nice, clean look with just enough shadow and gradient to make these charts look sharp and clean. Also, these charts can function on a white background (plain paper) or on coverage backgrounds, like above.<br /><br />Again, probably not the most sexiest thing design-wise, but good design is not always about the most flashy or prolific. It is about solving the visual problem at hand.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-9163374296167993524?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com1tag:blogger.com,1999:blog-7254430322264049567.post-26354752701006467502008-01-29T06:18:00.001-08:002009-09-05T06:38:54.896-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/9onjUzA5dIoCCCWylsmrkw?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/SqFsyK__xfI/AAAAAAAAAf8/_wNv2S1uzbM/s400/lcd_site.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table>Yesterday, I launched my new design site. I've left DMC for various reasons, so I am back to freelance in the short term. In the long term I'd like to just focus on one field like just packaging design or just interactive/web design.<br /><br />I'd appreciate any help.<br /><br />Note: <span style="font-style:italic;">I've removed my site and for now, this blog will have to function like my online portfolio. If you are interested in talking to me, feel free to email me. </span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2635475270100646750?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-30352614387542902732007-12-20T14:26:00.001-08:002009-07-22T04:25:47.396-07:00<style type="text/css">.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }</style><div class="flickr-frame"> <a href="http://www.flickr.com/photos/mpickard/2125821984/" title="photo sharing"><img src="http://farm3.static.flickr.com/2346/2125821984_69db4cf6a0.jpg" class="flickr-photo" alt="" /></a><br /><span class="flickr-caption"><a href="http://www.flickr.com/photos/mpickard/2125821984/">TransMetro Center</a>, originally uploaded by <a href="http://www.flickr.com/people/mpickard/">Matthew Pickard</a>.</span></div> <p class="flickr-yourcomment"> A few weeks ago, I was asked to take some photos of the TransMetro Center for an upcoming RFP. I got lucky that it was a nice, bright late morning/early afternoon. I wouldn't say that these photo are great or works of art or design, but photography has come to take a larger role in what I do at DMC. Curious, two of the three firms I have worked at since college has utilized me as a photographer in some capacity or another. although my training has really been that of a designer, despite all my years prior in the darkroom of commercial printers before college as a semi-professional.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-3035261438754290273?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-29536303613775497522007-12-20T13:21:00.001-08:002009-09-04T08:00:34.413-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/JWCmDP0ONZi9w2E9xXzicg?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/SqErRjaRCfI/AAAAAAAAAfM/mCypJM6pa74/s800/n564380231_5939298_3901.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />Sometimes the best design comes on the fly. The Bunjie Huckster packaging was once such program that I put together in a matter of hours, die-lines and all.</p>I don't know what it is, but I can never complete my holiday shopping without waiting to the last moment. I am too picky. No gift is good enough and the prices always seem to high.<br />Just like with design and certainly with some projects over others.<br /><br />Tight deadlines are at most times, this designer's best friend. I don't have time to shop, I must pick a direction, develop it and get it off my desk and to the client.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-2953630361377549752?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-79599649139648301332007-12-07T06:42:00.001-08:002009-07-22T04:26:18.843-07:00<style type="text/css">.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }</style><div class="flickr-frame"> <a href="http://www.flickr.com/photos/mpickard/2092753335/" title="photo sharing"><img src="http://farm3.static.flickr.com/2046/2092753335_6bc693c93c.jpg" class="flickr-photo" alt="" /></a><br /> <span class="flickr-caption"><a href="http://www.flickr.com/photos/mpickard/2092753335/">Gordie Boucher // Go Green // Personalized URL</a>, originally uploaded by <a href="http://www.flickr.com/people/mpickard/">M.Theory</a>.</span></div> <p class="flickr-yourcomment"> Not all of my projects are sexy. Designing PURLS are one of them as you have to design them very simply. Because of the software we use, I am limited to tabling everything. Using CSS for styling and positioning will not work, so I manage the best I can with circa 1990's webdesign with straight html and tables and gifs for interactivity. FYI, I did not choose the software we use to deploy these sites and I was not consulted.<br /><br />This was released a week or two ago. You can check it out <a href="http://www.gogreeNboucher.com/"> here</a>.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-7959964913964830133?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-86694948027668828562007-12-04T13:19:00.001-08:002009-09-05T06:30:30.803-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/NcZDT2zdHMoivyAigcrBNA?feat=embedwebsite"><img src="http://lh5.ggpht.com/_BAdnBY_5E9c/SqFvFV2maDI/AAAAAAAAAgA/HLstYOjqiOI/s400/clock%20tower_site.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br />I just released this <a href="http://www.clocktowerstoragellc.com/index.html">site</a> for <a href="http://www.clocktowerstoragellc.com/index.html">Clock Tower Storage LLC.</a> There's a little bit of flash, but its mostly html/ccs.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-8669494802766882856?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-68363924495026972882007-10-25T17:38:00.001-07:002009-09-03T03:08:56.192-07:00<table style="width:auto;"><tr><td><a href="http://picasaweb.google.com/lh/photo/WUOa04mX1JTyElWzta4y4g?feat=embedwebsite"><img src="http://lh6.ggpht.com/_BAdnBY_5E9c/Sp-Va8kbXJI/AAAAAAAAAdU/SFnvhnI4_1w/s400/n564380231_5977803_7521.jpg" /></a></td></tr><tr><td style="font-family:arial,sans-serif; font-size:11px; text-align:right">From <a href="http://picasaweb.google.com/pickardmatt/TheDesignTracts?feat=embedwebsite">The Design Tracts</a></td></tr></table><br /><br />Two days ago I received an email request from a reporter at this daily, oddly named, <a href="http://www.dailyreporter.com/">The Daily Reporter</a> wanting to do a story on me and the pictures of the<a href="http://www.flickr.com/photos/mpickard/sets/72157594461629172/"> sidewalk dateplates/imprints</a> that I had taken a few months ago. I said sure and that I'd be happy too. I was interviewed yesterday morning and the photoshoot was yesterday afternoon.<br /><br />You need to be a registered user to read the story. My "1971" is published as well. I hope they send me the print version too.<br /><br />Good times and thanks much to Dustin, Sean, and the editor Jim for taking an interest in my work.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-6836392449502697288?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0tag:blogger.com,1999:blog-7254430322264049567.post-33705117165795057572007-10-15T11:30:00.001-07:002009-07-22T04:27:07.949-07:00<div style="float: right; margin-left: 10px; margin-bottom: 10px;"> <a href="http://www.flickr.com/photos/mpickard/427282300/" title="photo sharing"><img src="http://farm1.static.flickr.com/146/427282300_5d7a0967b7_m.jpg" alt="" style="border: solid 2px #000000;" /></a><br /><span style=" margin-top: 0px;font-size:0.9em;"> <a href="http://www.flickr.com/photos/mpickard/427282300/">MK|DIRECT Logo Sketch Pad</a> <br /> Originally uploaded by <a href="http://www.flickr.com/people/mpickard/">M.Theory</a> </span></div>I can't stress the importance of sketching out your ideas in multiple ways when you begin an identity/logo assignment. Of course, when designing you are looking for just the right answer to whatever particular problem you are trying to solve. Unfortunately, to nail the right one, you have to find out what doesn't work. Designers are successful failures.<br /><br />My methodology is pretty simple. After I've done some simple research, I open up a 50 inch or 100 inch square Illustrator document. My goal is to fill this sheet up with different ideas while not trying to get all caught up with minutiae. I want basic but solid ideas to work from. Once I get a healthy number of finalists I proceed in a level two design where I ascribe a look to the logo by treating the type or elevating the bug.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7254430322264049567-3370511716579505757?l=thedesigntracts.blogspot.com' alt='' /></div>Matthew Pickardhttps://profiles.google.com/113226492374032380348noreply@blogger.com0