Friday, August 1, 2014
Along with the primary brand mark, I developed this mark to align with the primary Empress mark for special items that needed to emphasize products which are made by sustainable practice. While these products can be more expensive, they are becoming more popular in the marketplace. The development of this "green" product line has stalled (and which may be resurrected), this secondary logo demonstrates that a well developed logo and brand can have its various cousins (if so desired) without losing the equity or the recognition of its primary logo.
Monday, July 7, 2014
Monday, April 28, 2014
This is the accompanying POS sell sheet for the Empress Jumbo Towel. Fun part was designing the info graphic on the back of it and I will eventually develop these into a series of posters.
Monday, April 21, 2014
Monday, March 24, 2014
Monday, March 17, 2014
Monday, September 30, 2013
I took this shot of the prototype to see how it worked in the environment that it would most likely to be seen in. Although this is more of a commercial product, I wanted the design to perform like it would on store shelves like in a retail setting.
Friday, September 6, 2013
|The design works great on two different configurations!|
|Label: exploded view.|
This assignment was to design the bath tissue label and because it is a higher quality product, to have it's look nested in likewise competitors. The above photo is just a mockup, I should be getting the real thing soon! The one trick with this design though was to make sure that the label could accommodate two different size roll heights and be no more than a two color job.
Monday, May 13, 2013
My client was looking for an unique identity for a private line of foodservice disposables. I submitted four different designs and after some wrangling, this was the approved logo. I am currently developing packaging for the various products that will fit underneath this brand umbrella. Later, I'll release some of the concept work.