Showing posts with label ideation. Show all posts
Showing posts with label ideation. Show all posts

Wednesday, July 29, 2009

RMH Logo Lockup Visual Research

From The Design Tracts

While I am busy producing 7 photoshoots this month, I've taken on the task in finally addressing Rogers array of confusing and sometimes conflicting logos.

This work is developmental and preliminarily and not meant as final work. The purpose behind this work is to figure out how visually these different logos -- sometimes designed on the fly and ad hoc -- can be incorporated into one coherent look which is easily understandable to the viewer. This is a detailed, premeditated visual strategy.

My plan is to do one specific lockup everyday for a month. I love this type of challenge -- to take a few elements, rearrange them, and find the best possible solution to an apparently visual cacophony.

The wall behind me reflects two days of ideation only.

Monday, October 15, 2007

Successful failures, a logo sketch pad

MK|DIRECT Logo Sketch Pad
Originally uploaded by M.Theory
I can't stress the importance of sketching out your ideas in multiple ways when you begin an identity/logo assignment. Of course, when designing you are looking for just the right answer to whatever particular problem you are trying to solve. Unfortunately, to nail the right one, you have to find out what doesn't work. Designers are successful failures.

My methodology is pretty simple. After I've done some simple research, I open up a 50 inch or 100 inch square Illustrator document. My goal is to fill this sheet up with different ideas while not trying to get all caught up with minutiae. I want basic but solid ideas to work from. Once I get a healthy number of finalists I proceed in a level two design where I ascribe a look to the logo by treating the type or elevating the bug.