Tuesday, March 8, 2016
Bet you didn't know I was into powerlifting? Yep, that's right I am. The state director asked me if I was interested in designing the meet t-shirt, to which I said I yes. This was the design that won approval and from the National board, the meet director, and the meet host. I had to balance a lot of different elements with this one.
I did compete in this meet, but didn't do all that well. I went 6/9 on my attempts. At least, the shirt design was more successful than I was.
Friday, August 1, 2014
Along with the primary brand mark, I developed this mark to align with the primary Empress mark for special items that needed to emphasize products which are made by sustainable practice. While these products can be more expensive, they are becoming more popular in the marketplace. The development of this "green" product line has stalled (and which may be resurrected), this secondary logo demonstrates that a well developed logo and brand can have its various cousins (if so desired) without losing the equity or the recognition of its primary logo.
Monday, July 7, 2014
Friday, June 20, 2014
Monday, May 19, 2014
Some fairly recent work for an Auction Company from of Oconomowoc, Wisconsin. Since most of this company's merchandize is from the WWII era, or other vintage, I took the logo in that direction.
This is just the development of the logo and brand mark I created shown here. My next post will feature the options I sent to the client for sign-off.
Monday, October 21, 2013
So about a half a year ago, I was in the shower and I thought about Ed's request and a few ideas instantly came into my head and since there wasn't much work on my plate, I came up with these options.
Concept 1 is my strong favorite. When I designed it, I was thinking about the hand prints left behind from our Paleolithic ancestors in caves like Lascaux and how it was really the first time we've observed humanity realizing itself as human. Concept 2 kind of picks up the "flame" iconography that you see other humanist organization use like AU and CFI -- reusing that language. Concept 3 is my least favorite, but it could have been picked as a direction and I could have developed the squares a little more. Concept 4 is another strong contender as I was trying to represent thoughts in some graphic way.
These logos are all two color options playing on the current FTB color scheme, and will be an easy to reproduce logo in various media. I did choose a darker, more mature red however. After a direction would have been picked I would have tried some other treatments to them (like adding gradients and textures) but they stand well on there own like they are too.
They were well received, but since FTB did do a re-brand last year this work won't be used, but it was a good exercise and I really enjoy pro-bono work.
Monday, September 9, 2013
Kind of a quick work here... a logo for a brand -- possibly -- of foodservice and medical gloves. For some reason, and I am not quite sure why, the client decided not to pursue manufacturing gloves. I did come up with some concepts for the packaging which you can see on this blog.
Monday, August 19, 2013
Wednesday, August 14, 2013
Monday, August 5, 2013
Monday, July 22, 2013
Monday, July 8, 2013
Monday, June 17, 2013
GENROI Labs was the mythical name of a series of products aimed at increasing a company's return on investment. It was part of a direct mail campaign. I'll post better artwork of the sub-brands again.
Friday, June 14, 2013
Monday, June 3, 2013
Monday, May 13, 2013
My client was looking for an unique identity for a private line of foodservice disposables. I submitted four different designs and after some wrangling, this was the approved logo. I am currently developing packaging for the various products that will fit underneath this brand umbrella. Later, I'll release some of the concept work.
Monday, April 22, 2013
Vintage is a private label brand that we co-market with other companies throughout the USA. I am not sure who developed the original logo or when, but I thought the design as it was, was rather lackluster and could use an update.
I basically took the concept that was there and made it work a little harder so it would have more of a visual impact and identity and got rid of the damn system font that I think was Arial. Who the hell uses Arial for a logo design?
Tuesday, November 13, 2012
I was given the assignment to design a mark for a line of value-based janitorial and sanitation products called Performance Plus. This was a hot project so I had a day to whip up something. Below shows four solid directions I presented to the client.
The top example was what the client liked best and will now initially be applied to a one color flex-label that I designed and will post later.
Tuesday, July 5, 2011
Thursday, April 29, 2010
|From The Design Tracts|
Above is the logo ideation for Nakamichi Racers. I played off the "N" in Nakamichi. The final logo is featured large, while some other possibilities are shown for client consideration.
The individual letters are hand drawn. I did not use a font to make this logo.