Showing posts with label logo design. Show all posts
Showing posts with label logo design. Show all posts

Tuesday, March 8, 2016

2016 USAPL State Meet T-Shirt Design

Bet you didn't know I was into powerlifting? Yep, that's right I am. The state director asked me if I was interested in designing the meet t-shirt, to which I said I yes. This was the design that won approval and from the National board, the meet director, and the meet host. I had to balance a lot of different elements with this one.

I did compete in this meet, but didn't do all that well. I went 6/9 on my attempts. At least, the shirt design was more successful than I was.

Friday, August 1, 2014

Empress Nature Brand Mark

Along with the primary brand mark, I developed this mark to align with the primary Empress mark for special items that needed to emphasize products which are made by sustainable practice. While these products can be more expensive, they are becoming more popular in the marketplace. The development of this "green" product line has stalled (and which may be resurrected), this secondary logo demonstrates that a well developed logo and brand can have its various cousins (if so desired) without losing the equity or the recognition of its primary logo.

Monday, July 7, 2014

Empress Logo and Brand Sketches

I forgot to show off the sketch pad where I developed the Empress brand mark. Here it is. You can check out the final artwork here.

Friday, June 20, 2014

US Auction Client Options

The client was presented with four options, with each a very strong brand mark using only two colors. These options were very well received.

Monday, May 19, 2014

US Auctions Logo Design - Sketch Pad

Some fairly recent work for an Auction Company from of Oconomowoc, Wisconsin. Since most of this company's merchandize is from the WWII era, or other vintage, I took the logo in that direction.
This is just the development of the logo and brand mark I created shown here. My next post will feature the options I sent to the client for sign-off. 

Monday, October 21, 2013

Freethought Logo Design

Last year (2012) I had for kicks done a banner redesign for Ed Brayton's blog "Dispatches from the Culture Wars" because I felt inspired that day and heck, I wanted to do something nice for the guy for all the free content he has published since I started reading his blog.  Anyway, Ed asked if I could come up with a logo for FTB blogs after that, but I had to brush him off -- too much billable work and not enough time for pro-bono projects.

So about a half a year ago, I was in the shower and I thought about Ed's request and a few ideas instantly came into my head and since there wasn't much work on my plate, I came up with these options.

Concept 1 is my strong favorite. When I designed it, I was thinking about the hand prints left behind from our Paleolithic ancestors in caves like Lascaux and how it was really the first time we've observed humanity realizing itself as human.  Concept 2 kind of picks up the "flame" iconography that you see other humanist organization use like AU and CFI -- reusing that language. Concept 3 is my least favorite, but it could have been picked as a direction and I could have developed the squares a little more. Concept 4 is another strong contender as I was trying to represent thoughts in some graphic way.

These logos are all two color options playing on the current FTB color scheme, and will be an easy to reproduce logo in various media. I did choose a darker, more mature red however. After a direction would have been picked I would have tried some other treatments to them (like adding gradients and textures) but they stand well on there own like they are too.

They were well received, but since FTB did do a re-brand last year this work won't be used, but it was a good exercise and I really enjoy pro-bono work.

Monday, September 9, 2013

3P Logo Design

Kind of a quick work here... a logo for a brand -- possibly -- of foodservice and medical gloves. For some reason, and I am not quite sure why, the client decided not to pursue manufacturing gloves. I did come up with some concepts for the packaging which you can see on this blog.

Monday, August 19, 2013

VS MAXX Logo Design

Logo I designed for a toy gaming console. It was only an 8-bit game system 
so it was really more of a toy than anything. 

Wednesday, August 14, 2013

Party Logo

I created this for my in-laws for their combined bachelor/bachelorette party which was cancelled due to a blizzard. The logo was to be used on shirts and on the invite.

Monday, August 5, 2013

Urban View Logo Design

This is another logo for a rebrand that I did for a Bayview 
area condo and retail development in Milwaukee.

Monday, July 22, 2013

Rivercourse Logo Design

Alternate logo design and brand for a downtown Milwaukee area condo development.

Monday, July 8, 2013

MK Direct Alternate

This is an alternate design for the MK Direct logo design I created for a Milwaukee area printer.

Monday, June 17, 2013

GENROI Labs Branding

GENROI Labs was the mythical name of  a series of products aimed at increasing a company's return on investment. It was part of a direct mail campaign. I'll post better artwork of the sub-brands again.

Friday, June 14, 2013

10 Year Anniversary Logo

Designed this a few years ago and just found this artwork in my files. I designed it to commemorate the anniversary of a local mental health hospital residential treatment unit. 

Monday, June 3, 2013

Monday, May 13, 2013

Empress Products Branding

My client was looking for an unique identity for a private line of foodservice disposables.  I submitted four different designs and after some wrangling, this was the approved logo. I am currently developing packaging for the various products that will fit underneath this brand umbrella. Later, I'll release some of the concept work.

Monday, April 22, 2013

Vintage Logo Update

Vintage is a private label brand that we co-market with other companies throughout the USA. I am not sure who developed the original logo or when, but I thought the design as it was, was rather lackluster and could use an update.

I basically took the concept that was there and made it work a little harder so it would have more of a visual impact and identity and got rid of the damn system font that I think was Arial. Who the hell uses Arial for a logo design?

Tuesday, November 13, 2012

Performance Plus Logo Design

I was given the assignment to design a mark for a line of value-based janitorial and sanitation products called Performance Plus. This was a hot project so I had a day to whip up something. Below shows  four solid directions I presented to the client.

The top example was what the client liked best  and will now initially be applied to a one color flex-label that I designed and will post later.

Tuesday, July 5, 2011

Urban View Condo Logo

Urban View Condo Logo by matthewpickard
Urban View Condo Logo, a photo by matthewpickard on Flickr.
I rebranded this development (was Bayview Commons) to above to a more urbane, slick, design.

Thursday, April 29, 2010

Nakamichi Logo Ideation

From The Design Tracts

Above is the logo ideation for Nakamichi Racers. I played off the "N" in Nakamichi. The final logo is featured large, while some other possibilities are shown for client consideration.

The individual letters are hand drawn. I did not use a font to make this logo.