Showing posts with label logo design. Show all posts
Showing posts with label logo design. Show all posts

Tuesday, February 9, 2010

Wednesday, October 14, 2009

Mountain Star Ranch Client Options

From The Design Tracts

This was some work I did back when I was an art director for DMC Advertising. These options were presented to the client and the client picked the top-most logo.

Mountain Star Ranch is a big retreat for corporate types. I had left DMC before the logo was completed so I don't know the eventual fate.

Saturday, September 5, 2009

Bunjie Hucksters Logo

From The Design Tracts

I designed this logo for the Bunjie Huckster's line.

It was the first version of the logo. The packaging features a redesign of the logo.

One of my fave logos and product lines.

Tamarack Gardens Final Artwork

The client picked, massaged, and approved design. Not very fancy, but satisfied the clients tastes.

You can see my sketches.

Tamarack Gardens Client Options

From The Design Tracts

I presented these three options to the client. We decided on option 1 as the direction.

Tamarack Gardens Sketch Pad

From The Design Tracts

The sketch pad of the Tamarack Gardens logo. The solution didn't require my normal amount of work and the time I had budgeted for this design was very limited, yet the client, as well as me, is pleased with the results.

Again, the sketching out a logo, or any design, I take much pride and joy in.

Friday, September 4, 2009

Chill Logo Pre-Client Options

From The Design Tracts

I did this logo design for a new (at the time) bar on Pewaukee's lakefront, while freelancing for a downtown design firm.

This board was presented to the design firm for their review before presenting to the client.

What they eventually picked had me shaking my head -- but it paid.


From The Design Tracts

Work I did for DMC with creative director. Clay Altmann. We had the idea over some drinks to invent mythical products that helped a firms marketing. They were to be magical devices.

These were the line of logos I designed for it. Lots of fun!

Discovery World Summerpalooza Wordmark

From The Design Tracts

Between DMC and RMH I landed a contract gig at Discovery World's marketing department right on the lake. Discovery World hired a number of freelancers and I have to say, it was nice beating out another former art director for the 2008 Summerpalooza identity and poster. After the guy they hired failed to deliver, I was given the task on top of my other duties.

What can I say? I like competition.

Wednesday, July 29, 2009

RMH Logo Lockup Visual Research

From The Design Tracts

While I am busy producing 7 photoshoots this month, I've taken on the task in finally addressing Rogers array of confusing and sometimes conflicting logos.

This work is developmental and preliminarily and not meant as final work. The purpose behind this work is to figure out how visually these different logos -- sometimes designed on the fly and ad hoc -- can be incorporated into one coherent look which is easily understandable to the viewer. This is a detailed, premeditated visual strategy.

My plan is to do one specific lockup everyday for a month. I love this type of challenge -- to take a few elements, rearrange them, and find the best possible solution to an apparently visual cacophony.

The wall behind me reflects two days of ideation only.

Tuesday, July 21, 2009

Finished 09 Ditch Logo Design Shirts

From The Design Tracts
The shirts turned out better than I thought. After I signed off and finished tweaking the winning the design, I left the printing and imposition up to Matt Pernick -- who owns a screen printing shop up in Green Bay.

Here I am with the guys modeling the shirts after a few adult bevies and a full day of skating. My ribs still hurt from that day!

09 Ditch Reunion Logos Client Options

From The Design Tracts
After I sketch out my options, I usually choose between 3 and 4 that I think are the most successful and present them to the client. Luckily, I was partially the client so it wasn't a hard sell.

Ditch Reunion Logo Sketch Pad

From The Design Tracts

I thought I show off my sketch pad of possible logo designs as I was fleshing out the concept for the 2009 Skate Reunion in Delafield.

When I was a teen, the guys I skated with said I looked a lot like Powell & Peralta pro-skater, Mike McGill. Using that as a visual cue, I knew I wanted a skull and snake -- off to iStock for some art.

I'll post up the finals and how they looked on the shirts.

Monday, March 23, 2009

Brewfest 2009 logo

This small job came in the other day and the assignment was to design a poster and flyer. Small potatoes. However, I took the opportunity update the present logo. I always look to add improvements when I can for my clients, even though this was a bro-bono job.

Thursday, February 12, 2009

RMH Shield Logos

From The Design Tracts
I work in Marketing Department for mental health hospital now. Not quite the career turn I was expecting, but a cozy, pretty chill one at that. I design a lot of DM and print and some electronic. Again, it's pretty chill and perfect for a designer that's always functioned as his own department.

• Logo on left for the 10 year for the OCD center.

• Logo on the right for some internal team building.

I've incorporating the present brand mark into these designs. I'm not a big fan of the present brand mark let's just say - and I didn't design it.

Thursday, January 1, 2009

Team College Logo Design

From The Design Tracts
This assignment is from a few years ago. I was asked to create an identity for a line of sports electronics along very specific criteria. The client was dead-set on an American flag.

The client wasn't much up to exploration of other options. I based the finished logo (top) on the company's pre-existing logo, combining the two.

Regardless, I think I crafted some worthy options and managed to satisfy their vision.

Thursday, November 6, 2008

VS-Maxx Final Logo

VS-Maxx Final Logo by matthewpickard
VS-Maxx Final Logo, a photo by matthewpickard on Flickr.
The top logo is the brand mark that I developed. Below shows the other directions we could have gone. I do like the final result.

Wednesday, June 11, 2008

MK Logo Picks

MK Logo Picks by matthewpickard
MK Logo Picks, a photo by matthewpickard on Flickr.
Client presentation. Many yet to choose from. You probably never want to give your client this variety, but I did on this occasion. ( I was showing off. ) Funny thing, the top logo was the first type treatment I thought of and even though form follows client (or paycheck follows client) -- it's still my most least favorite solution.

Tuesday, May 6, 2008

The Terraces Final Logo

The Terraces Final Logo by matthewpickard
The Terraces Final Logo, a photo by matthewpickard on Flickr.
Shown here with development logos. Development logos were not presented to client.