Showing posts with label photography. Show all posts
Showing posts with label photography. Show all posts

Monday, April 7, 2014

Friday, February 14, 2014

Lonely Sentinel

North Lake Rock Crusher Tower Lake North Lake Rock Crusher Tower Standing as a lonely sentinel among the rocks and the sky is this remnant of a by-gone era... or is it still used?

Friday, January 10, 2014

Hazy Fall River Sunrise

This beautiful scene was shot right in downtown Merton. 
Nothing like the sun being just right for a shot like this. 

Monday, December 23, 2013

The Clouds Gather

I live in Hartland, and the view from the porch sometimes brings us an incredible display of nature with a little selective cropping and post work ;)

Monday, December 9, 2013

The Canon FTb

This Canon SLR was manufactured sometime in the 70's and has seen many days since then. Has some general overall wear and dirt, but the film compartment is clean, as well as the prism and mirror. The 35mm lens is in great condition, no scratches or pitting. 200mm lens is a telephoto and has no defects as well. Camera is still in serviceable condition and would make a good student option.

I picked up this vintage camera at a local rummage sale one day. It had some wear, but was in pretty good overall condition. I have since resold it at my Etsy Store.

Monday, November 25, 2013

Bokeh Country Sunrise

As shot from fall outside of Merton. I pass this wonderfully scenic barn just about everyday cutting through the country side on my way into the office.

Monday, November 11, 2013

In Defiance of the Sky

This shot is from a few months ago visiting St Louis with my family. If you ever have a chance to visit this Eero Saarinen masterpiece, by all means, do.

Friday, September 20, 2013

How I sold my used car and how you can likewise!

I started with a flier concept which helped me figure out what kind of photo I wanted to take for the flier and website.
Opportunity came up to get a less used car for cheap (thanks mom and dad) so I thought I'd sell my used, beloved (by me, not my wife) 2002 VW Jetta Wagon.

Once website was designed, I broadcasted it via my 
@mcpickard Twitter account.
I was figuring the car was going to be on the market for a long time, so why not use all those delicious design and marketing skills that I've spent so many hours developing throughout my career? I wasn't going to rely on just Craigslist because I really did not think the car was not going to move until fall had rolled around, so why not design a flier -- with a trackable and QR code for mobile -- that I could leave at local bulletin boards, as well as use social media to sell it. My QR code was set-up in Google Campaign Builder so I could track where I was getting the most interest, and, so I could track and analyze what my engagement was.

My tweets are automatically propagated to Facebook.
With that in mind, on one brisk Sunday afternoon I started detailing my car. Not only did I give the car a good cleaning inside and out, I also cleaned under the seats and even the gas cap and socket, as well as the engine -- even the dipstick removing as much dirt, dust, and grease that I could. Easier to clean it up front than have to do that work in Photoshop.

After all that work, I took pictures being mindful to capture what minor damage that existed, but also selecting the best shots that display the car in the most favorable light.

Once that was completed, I began selecting photos of the exterior, interior, and mechanicals and loaded them to the free blogspost website that I had been developing. Since the flier could only show a few pictures and relate some details about the car, this site had to be more in-depth to give prospective buyers the kind of information they needed to not only see the car, but buy it and at the price I was asking.

Well, the car sold and within in a week. I had many calls and the second buyer had cash in hand when they came to test drive the car.

All these tools, Google Campaign Builder, and online publishing platforms like Blogger, Wordpress -- or even Pinterest,  are free and rather easy to use. If you go this route to sell your car, or your home, make sure that your website has something to offer to the person who lands on it. When you have that, you can use Twitter and Facebook to promote it and measure engagement. To develop the best content that resonates with search engines, you can try Google's new Keyword Planner.  Also, when posting to Twitter or Facebook make sure to use hashtags, which will allow other people -- who may not be looking what you are selling or promoting -- to find you organically.

You can see the website I put together here.

Monday, September 16, 2013

Country-Side Sunrise

A few weeks ago, I actually had some time while the family slept one morning to go out and shoot for fun -- well, at least for a couple of hours. I shot this sunrise near Merton. Pretty!

Wednesday, August 21, 2013

Clean your hands! This morning's product shot.

Just a sample shot with a little post work I did today in the studio, but what a day. My 30+ old Bogen  200B Monolight, about a decade older than our intern, bit it this morning. Dead. Kaputt. The heavy old, unwieldy beast shot its last shot this morning and no amount of cajoling could get it to work again, so I had to use those cheap e-bay modeling strobes I bought years ago and hate, but did manage to shoot the above. The modeling lamp on the 200b still works, but I think its way past time that I upgrade my studio lighting and move into more professional lights.

Yay! I get to shop!

Thursday, November 1, 2012

Kodak Brownie Hawkeye Flash Model with Kodalite Midget Flashholder

Kodak Brownie Hawkeye Flash Model with Kodalite Midget Flashholder. This camera was manufactured in May 1957 according to the code "YORS" on inside of camera. Shot in my home studio and from my collection.

Sunday, October 28, 2012

Skina • Hannimex Praktica • Russian Federal

I found this trio shot of European cameras from my collection. I shot this with my Rebel XT a few years back. Did some work in Photoshop to make it a high key black and white.

Thursday, October 4, 2012

Sunday, September 16, 2012

Kodak Duaflex II

Kodak Duaflex II by matthewpickard
Kodak Duaflex II, a photo by matthewpickard on Flickr.
I haven't had much time lately to shoot my collection being a father of a two year old will do that to you.

So I found this shot and upped the "drama" in Photoshop.

Wednesday, August 15, 2012

East Troy Electric Train

IMG_4609 by matthewpickard
IMG_4609, a photo by matthewpickard on Flickr.
We took my daughter out here because she likes trains, but after 5 minutes she was ready to do something different. Toddlers...

Monday, February 6, 2012

Hartland Train Depot

This vignette is of the old Hartland Train Depot. Since I've taken this photo it has been remodeled into office space.

I must admit, the building had a certain charm as a ruin.

Tuesday, November 15, 2011

Pentax ZX-M

Pentax ZX-M

I bought this camera off of ebay and then sold back on ebay when I felt that I no longer needed it. The camera never really worked and I really only bought this camera because I wanted to collect Pentax cameras. Now I don't. (Although I do love my basic Pentax K-1000 and still shoot on it.)

Poetic justice I suppose.

Shot in my home studio with a Canon 7D and Bogen 200b Monolight from the 80's.

Wednesday, September 14, 2011

Tiki Trio

Tiki Trio by matthewpickard
Tiki Trio, a photo by matthewpickard on Flickr.
Shot at my last apartment before moving in with my wife... sometime in 2007. Found roll. Shot with Pentax K-1000 on tri-x.