Friday, December 18, 2009

North Lake Rusty Train Car

From The Design Tracts

From The Design Tracts


I wanted to share a few pictures I really like of an "abandoned" antique train car out in North Lake from a few years ago.

Apparently, there used to be a train museum in these parts (North Lake) and now all that was left was this train car being used as a storage shed.

Thursday, November 12, 2009

MKE Zoological Society Direct Mail

From The Design Tracts

I designed this project at DMC Advertising for the Milwaukee Zoological Society for the young professionals campaign a few years back. This postcard featured variable information and was printed with a clear varnish -- giving it a sleek, layered look.

Friday, November 6, 2009

Classic Point and Shoot Camera

From The Design Tracts

A classic designed camera I found on one of my antique camera buying sprees when I scoured the resale shops for my then ever-expanding collection.

A co-branded Bell & Howell and Cannon Cannonet 17 point and shoot which I shot in my home studio some months back.

Tuesday, October 27, 2009

RMH Conference/Trade Show Graphics

From The Design Tracts

One of a series of six graphics for various conferences I designed with a modular approach. The right side of the banner can be variable. The information changes per respective service line.

Smartbox Packaging Concepts

From The Design Tracts

In an effort to update and rebrand Senario's Smartbox product line, I did numerous studies on what the packaging could look like -- rethinking the packagings present look.

These are several different ideas that I had presented to the client.

Wednesday, October 14, 2009

Mountain Star Ranch Client Options

From The Design Tracts

This was some work I did back when I was an art director for DMC Advertising. These options were presented to the client and the client picked the top-most logo.

Mountain Star Ranch is a big retreat for corporate types. I had left DMC before the logo was completed so I don't know the eventual fate.

Friday, October 9, 2009

Pair of PDA's

From The Design Tracts

Back in the Senario/Podd Morrow days, I came up with the designs for these two different pdas when pdas were all the rage. The one on the left is in a clamshell, while the other is in a simple blister pack. Packages also feature product photography by me.

Each pda had a whole line of product that each of the packages represented. These designs had nice self presence when packed out against competing products at Target, Walmart and Shopko.

Thursday, September 24, 2009

Winter Pine Cone

From The Design Tracts

Here's a recent -- I mean like one minute ago -- shot of a pine cone that I found that I took for an upcoming holiday card for Rogers Memorial Hospital. From camera to web in one minute.

I love product photography.

I love digital.

Tuesday, September 22, 2009

Herrington Photoshoot

From The Design Tracts

Last week was a hectic schedule. Between three photoshoots and my normal work, I packed in the hours. This is an outtake of me doing what directors do best, re-arrange stuff for the camera.

The day's shots came out flawless and we had wonderful talent to back us up. Special thanks to L&M Productions for casting assistance and to our volunteer talent.

Thursday, September 10, 2009

OCD Photoshoot Outtake

From The Design Tracts
A couple of weeks ago, I directed a photo shoot for a local mental-health hospital, featuring the OCD unit. The shoot went really smooth and looking at the shots, we got lots of useful photos. Our volunteer talent did a great job. Special thanks to Dan Bishop for another high quality, profitable day of shooting.

Here I am dressing the set with some blankets.

Wednesday, September 9, 2009

RMH Report to the Community Spreads

From The Design Tracts

I wanted to show off some of the spreads from the Report to the Community that I designed a few months back. These are a couple of my favorite. The printing of the booklet had some unique features. The body was printed black + PMS 317c with an aqueous coating and a spot varnish, and the pages were French folded with a simple hinge bond into the cover. The cover was printed black with the same aqueous coating and a spot varnish.

It also features photography art directed by me.

(Click on image to see full size.)

Monday, September 7, 2009

Nakamichi Racer Clamshell Packaging

From The Design Tracts

Before I designed the very slick packaging for QVC, I put together the retail versions which sold at Walmart, Target, and Shopko and elsewhere. I've never broken them out their packages and I don't know if I ever will.

Along with this assignment was the design of the logo. I'll post my concepts of that later in another post.

This package also features me as a hand model!

Nakamichi Racer Special QVC Packaging

From The Design Tracts
A few years back while working for Senario LLC, I was asked to design up this slick packaging concept for QVC to be sold as a special holiday promotion. Nakamichi Racers were among the first of the many 54th scale mini-remote control cars to be imported into this country when they were all the rage.

Saturday, September 5, 2009

Bunjie Hucksters Logo

From The Design Tracts

I designed this logo for the Bunjie Huckster's line.

It was the first version of the logo. The packaging features a redesign of the logo.

One of my fave logos and product lines.

Tamarack Gardens Final Artwork

The client picked, massaged, and approved design. Not very fancy, but satisfied the clients tastes.

You can see my sketches.

Tamarack Gardens Client Options

From The Design Tracts

I presented these three options to the client. We decided on option 1 as the direction.

Tamarack Gardens Sketch Pad

From The Design Tracts

The sketch pad of the Tamarack Gardens logo. The solution didn't require my normal amount of work and the time I had budgeted for this design was very limited, yet the client, as well as me, is pleased with the results.

Again, the sketching out a logo, or any design, I take much pride and joy in.

Friday, September 4, 2009

Chill Logo Pre-Client Options

From The Design Tracts

I did this logo design for a new (at the time) bar on Pewaukee's lakefront, while freelancing for a downtown design firm.

This board was presented to the design firm for their review before presenting to the client.

What they eventually picked had me shaking my head -- but it paid.

GENROI Logos

From The Design Tracts

Work I did for DMC with creative director. Clay Altmann. We had the idea over some drinks to invent mythical products that helped a firms marketing. They were to be magical devices.

These were the line of logos I designed for it. Lots of fun!

Discovery World Summerpalooza Wordmark

From The Design Tracts

Between DMC and RMH I landed a contract gig at Discovery World's marketing department right on the lake. Discovery World hired a number of freelancers and I have to say, it was nice beating out another former art director for the 2008 Summerpalooza identity and poster. After the guy they hired failed to deliver, I was given the task on top of my other duties.

What can I say? I like competition.

Product Photography and the Home Studio

From The Design Tracts
This is one of my favorite shots and of one of my favorite old school SLR -- the essential Pentax K-1000.

I love old cameras. They are one of my favorite subjects to capture and shoot.

Thursday, September 3, 2009

The far far past...

From The Design Tracts
I got my start in design unlike most designers. Before I went to college, I was already a practicing designer. Not a very good one, but one none-the-less.

I went back to college when I was 25 -- in 1996. I already knew the major desktop publishing programs quite well. And I was one of the few students who knew how to run a process camera.

I'm pictured here at good 'ole Auto Buyer Magazine, circa 1995 I think, working on some font-in-the-box design and surprised by the camera.

Ah.... the good 'ole days.

Monday, August 31, 2009

Me, directing from the ground.

From The Design Tracts

From a few week ago as I tried to direct the shoot which was up on the high ropes 40 feet above me. Even from the ground, I hung on for dear life.

Tuesday, August 4, 2009

Rogers photo-shoot out take

From The Design Tracts
Two weeks ago, I art directed a photo-shoot for a local mental-health hospital. While setting up the treadmill, I clearly demonstrate why an ape like me is better behind the camera barking orders, instead of in front of it. This week I have a hefty schedule of photo shoots. I am looking forward to getting on set, directing our volunteer talent, and working with Dan Bishop once again.

Wednesday, July 29, 2009

RMH Logo Lockup Visual Research

From The Design Tracts

While I am busy producing 7 photoshoots this month, I've taken on the task in finally addressing Rogers array of confusing and sometimes conflicting logos.

This work is developmental and preliminarily and not meant as final work. The purpose behind this work is to figure out how visually these different logos -- sometimes designed on the fly and ad hoc -- can be incorporated into one coherent look which is easily understandable to the viewer. This is a detailed, premeditated visual strategy.

My plan is to do one specific lockup everyday for a month. I love this type of challenge -- to take a few elements, rearrange them, and find the best possible solution to an apparently visual cacophony.

The wall behind me reflects two days of ideation only.

Tuesday, July 21, 2009

Finished 09 Ditch Logo Design Shirts

From The Design Tracts
The shirts turned out better than I thought. After I signed off and finished tweaking the winning the design, I left the printing and imposition up to Matt Pernick -- who owns a screen printing shop up in Green Bay.

Here I am with the guys modeling the shirts after a few adult bevies and a full day of skating. My ribs still hurt from that day!

09 Ditch Reunion Logos Client Options

From The Design Tracts
After I sketch out my options, I usually choose between 3 and 4 that I think are the most successful and present them to the client. Luckily, I was partially the client so it wasn't a hard sell.

Ditch Reunion Logo Sketch Pad

From The Design Tracts

I thought I show off my sketch pad of possible logo designs as I was fleshing out the concept for the 2009 Skate Reunion in Delafield.

When I was a teen, the guys I skated with said I looked a lot like Powell & Peralta pro-skater, Mike McGill. Using that as a visual cue, I knew I wanted a skull and snake -- off to iStock for some art.

I'll post up the finals and how they looked on the shirts.

Tuesday, June 16, 2009

RMH Report to the Community Vignette



Yesterday was a busy day for me. I had two blow-ins to get out the door. One was a photoshoot, and the other was July 4th Poster for the Oconomowoc Rotary.

We finally had the Report to the Community delivered to our office and I didn't get a chance to celebrate over it.

The design and production of this annual report had some unique features. The body was printed black + PMS 317c with an aqueous coating and a spot varnish, and the pages were French folded with a simple hinge bond into the cover. The cover was printed black with the same aqueous coating and a spot varnish.

It's a really high quality piece. I don't get many portfolio-quality pieces so this is sure to be featured somewhere up there.

Tuesday, June 2, 2009

Senario Shredder Packaging

From The Design Tracts


From The Design Tracts


When I worked for Senario, I was given a line of shredders to design for.

The look of this line was to relate to a line of office consumer electronics that I had already set the graphic standards for.

Thursday, May 21, 2009

The Ditch Flyer. June 27 2009

From The Design Tracts
Some fun work! I used to skate this drainage ditch in Delafield as a kid. It was the center of my social life in high school.

Suffice to say, there was interest in getting together and skating the ditch again. And yes, that's me pulling some air.

Friday, May 1, 2009

Modeling a new hat?

From The Design Tracts
I had to do a quick photoshoot this afternoon for an annual report that I've been designing and working on for the past month. I can't wait to finish it. IMO, it will be a beautiful piece when it is finished.

Anyway, this is a quick outtake from today's shoot  as my assistant mugs for me.

Friday, April 3, 2009

Before and After Photography

From The Design Tracts

Sometimes you are supplied with photography and you have to make do with the best you have. These two shots are from a client that while they weren't too bad, they definitely needed some help to get them up to par. I did some basic things like drop-in a sky and patch up the grass to give these new buildings a nice, pleasant, finish look.

Monday, March 23, 2009

Brewfest 2009 Poster

From The Design Tracts

Here's the full thing - poster and all. Hopefully, I've created an identity that the Oconomowoc Rotary can recycle and reuse, year to year – if they so choose.

Brewfest 2009 logo



This small job came in the other day and the assignment was to design a poster and flyer. Small potatoes. However, I took the opportunity update the present logo. I always look to add improvements when I can for my clients, even though this was a bro-bono job.

Friday, March 13, 2009

Eliminator Package Design

From The Design Tracts

Sometimes you receive design jobs in which the product developer already has a pretty good idea in mind of what they want.

Such was the case with the Eliminator. A device that assists in the quick removable scratch-off on lottery cards. I put flesh onto his concept and primitive layout, while incorporating the pre-existing logo into the design.

Full production of product begins this week.

Find out more about the Eliminator.

Thursday, February 12, 2009

RMH Shield Logos

From The Design Tracts
I work in Marketing Department for mental health hospital now. Not quite the career turn I was expecting, but a cozy, pretty chill one at that. I design a lot of DM and print and some electronic. Again, it's pretty chill and perfect for a designer that's always functioned as his own department.

• Logo on left for the 10 year for the OCD center.

• Logo on the right for some internal team building.

I've incorporating the present brand mark into these designs. I'm not a big fan of the present brand mark let's just say - and I didn't design it.

Thursday, January 1, 2009

Team College Logo Design

From The Design Tracts
This assignment is from a few years ago. I was asked to create an identity for a line of sports electronics along very specific criteria. The client was dead-set on an American flag.

The client wasn't much up to exploration of other options. I based the finished logo (top) on the company's pre-existing logo, combining the two.

Regardless, I think I crafted some worthy options and managed to satisfy their vision.