Tuesday, December 4, 2012

Performance Plus Marketing Components

performance-plus-layoot2
Click to embiggen.
The above graphic shows the various components for the launch of this private label.

It was nice, as a designer, to not only design the logo, but design the packaging, the sell sheets, the email, and the web graphic – as well as do the product photography myself and write the copy as the one iteration above illustrates.

The launch of this product will be via the client's sales staff and social media.

Monday, December 3, 2012

Web Instructions PDFs

Web Instruction PDFs

These were instruction sheets that were not only in need of a rewrite, but a redesign. So I did. They came out quite nice I think and were definitely an improvement from the previous versions.

Friday, November 30, 2012

Performance Plus Pink Soap Label Design

Performance Plus Pink Soap Label

Just a quick mock-up of the product with label that I designed. I had to alter the logo a bit from the original to work with this type of 1-color flexo-printing and I was limited to a matrix of some 12 colors to work with.

This was a pretty quick design all-in-all. Just a few hours I had to come up with an acceptable solution.

Not very sexy I know... but it met the goals and timeline of the client.

Tuesday, November 20, 2012

RJ Schinner Product Shots



The products I have to shoot for RJ Schinner are sometimes challenging. If its not black plastic bowls, it's white boxes and clear trash can liners. Anyway, this is a sample of what I shot today.

My main light source was the patio door at the right scrimmed back with an old shower curtain that my wife wanted to toss, but I saved just in case. At left was my circa 80's Bogen 200b monolight. Minimal photoshop on these, and the reflections you see from another salvaged piece of opaque plastic that I tend to shoot most things on it seems.

Tuesday, November 13, 2012

Performance Plus Logo Design


I was given the assignment to design a mark for a line of value-based janitorial and sanitation products called Performance Plus. This was a hot project so I had a day to whip up something. Below shows  four solid directions I presented to the client.


The top example was what the client liked best  and will now initially be applied to a one color flex-label that I designed and will post later.

Tuesday, November 6, 2012

Novapaper.net Launch


After a few months of development, I was finally given the go-ahead to launch Novapaper.net website that I designed, coded, and concepted. It's a pretty straightforward website. HTML, CSS and Javascript -- but it gets the job done.

Take a visit.

Thursday, November 1, 2012

Kodak Brownie Hawkeye Flash Model with Kodalite Midget Flashholder

Kodak Brownie Hawkeye Flash Model with Kodalite Midget Flashholder. This camera was manufactured in May 1957 according to the code "YORS" on inside of camera. Shot in my home studio and from my collection.

Sunday, October 28, 2012

Skina • Hannimex Praktica • Russian Federal

I found this trio shot of European cameras from my collection. I shot this with my Rebel XT a few years back. Did some work in Photoshop to make it a high key black and white.

Thursday, October 4, 2012

Wednesday, October 3, 2012

Hotel Cup Illustration

You know those ubiquitous little plastic-wrapped hotel cups that are in every hotel as a bathroom courtesy? Instead of taking a product of shot it and possibly spending lots of time touching it up in post, I drew it up in Illustrator instead.

Sunday, September 16, 2012

Kodak Duaflex II

Kodak Duaflex II by matthewpickard
Kodak Duaflex II, a photo by matthewpickard on Flickr.
I haven't had much time lately to shoot my collection being a father of a two year old will do that to you.

So I found this shot and upped the "drama" in Photoshop.

Wednesday, August 15, 2012

East Troy Electric Train

IMG_4609 by matthewpickard
IMG_4609, a photo by matthewpickard on Flickr.
We took my daughter out here because she likes trains, but after 5 minutes she was ready to do something different. Toddlers...

Monday, July 2, 2012

Delicious Granny Smith

apple by matthewpickard
apple, a photo by matthewpickard on Flickr.
I shot this awhile ago in my home studio... love granny smith apples!

Saturday, June 16, 2012

Delta Dental Plan Photoshoot

As Art Director I worked on a series of ads for the Delta Dental Plan of Michigan. Each ad was to show what thoughts or activities put a smile on the character's mind.

We did 6 different concepts in all and we shot down in Austin, Texas.

Wednesday, May 16, 2012

Fed Flash

Fed Flash by matthewpickard
Fed Flash, a photo by matthewpickard on Flickr.
Bakelite Fed Flash 35mm camera manufactured by Federal Manufacturing and Engineering of Brooklyn, NY. Shot in my home studio and from my collection.

Monday, April 23, 2012

Lifestyle Photo Shoots - Collection 1

The photos above are just small sample of various photo-shoots that I art directed for a local mental-health hospital. (Photography by Dan Bishop.) Each shot was tailored for a specific unit and these shots are currently featured in print and online marketing. They were a lot of fun and the results were well recieved.

Friday, March 30, 2012

Kodak Duaflex II and IV

Kodak Duaflex II and IV by matthewpickard
Kodak Duaflex II and IV, a photo by matthewpickard on Flickr.
As I comb through my collection, I had these two rather roguish camera packed away. The IV (background) was manufactured in September 1951, and the II (foreground) in March 1956.

Shot in my home studio of course.

Sunday, March 25, 2012

Imperial Mark 27

Imperial Mark 27 by matthewpickard
Imperial Mark 27, a photo by matthewpickard on Flickr.
This vintage camera I've had sitting in my collection for awhile and I've finally had the chance to shoot it. Working with my new 7D is quite nice.

As of writing this post, I'm auctioning this camera via ebay -- I almost don't want to part with it, but I must.

Wednesday, March 7, 2012

Holga 120S

Holga 120S by matthewpickard
Holga 120S, a photo by matthewpickard on Flickr.
I just shot this with my new 7D and my 25 year old Bogen 200b Monolight with ring-flash and soft-box hovering over head. Minimal photoshop.

Tuesday, February 21, 2012

Terraces Direct Mail

This was a fun piece. Essentially it was a booklet that not only described the condo that were to be sold, but the attractions and various establishments around the neighborhood where this downtown Milwaukee condo development to be built.

I did the design of the booklet and even engineered the die-lines of the cover that held the booklet.

Saturday, February 18, 2012

A to Zoo Milwaukee Direct Mail

Working with a team of directors and writers, I came up with the idea of "A to Zoo" and developed this direct mail piece and type treatment. This piece unfolded into a 18x24 poster.

It was received really well with a tremendous response rate and the Milwaukee county zoo had a huge spike in new members signing up for the zoo pass.

Friday, February 10, 2012

Polariod Sun 600


This is a Polaroid Sun 600 camera. I think I found this specimen at a local Milwaukee thrift store.

Again, this photo was shot in my home studio.

Wednesday, February 8, 2012

Antique Tobacco Tins


These are antique tobacco tins from my Grandpa Pickard that I shot in my home studio some years ago.

It's funny, but I can't recall a time when my grandpa ever smoked?

Monday, February 6, 2012

Hartland Train Depot


This vignette is of the old Hartland Train Depot. Since I've taken this photo it has been remodeled into office space.

I must admit, the building had a certain charm as a ruin.

Friday, February 3, 2012

Grandpa's Ledger


This is a studio shot I took of  my Grandpa Pickard's (born in 1900) ledger where he kept a record of his expenses when he was a farmer in northern Wisconsin.

It is a beautiful old document. Handling it always reminds me of him.

Thursday, January 19, 2012

RJ Schinner Sales & Marketing Binder Design


About three months ago, I took the job as Electronic Marketing Specialist with RJ Schinner. In this role, I do design and marketing, as well as manage a website and blog along with other marketing initiatives. It's been a good fit so far.

I started work on a binder to showcase our in-house sales and marketing efforts and the result is the artwork above. With almost no resources, I found royalty free and free use artwork online. The binder also features a spot color of Pantone 8422C -- silver metallic.

I think the result is pretty good. So far everyone has been pleased. 

Its a high-end piece that RJ Schinner hasn't had before.